• Marketing and Branding Officer

    Employer: COGEBANQUE
    Posted: 31 December 2018
    Share

    COGEBANQUE is looking for inspired innovators, self-driven and highly creative personalities to collaborate with the bank in taking it to the next level of success. If you feel you have what it takes, we would like to hear from you.

    Interested candidates will send their application via email at jobvacancies@cogebank.com by or before 12th January 2019 marking the subject as "The Job You Are Applying For". Eg: "Marketing and Branding Officer"

    JOB TITLEWHAT YOU NEED TO HAVEWHAT YOU WILL DO
    1. Marketing and Branding Officer

    Job summary
    The position is responsible for the planning and implementation of marketing plans and campaigns in compliance to Bank’s Corporate Identity and brand and in line with the overall business objectives of the Bank.

    General and Behavioral
      Excellent oral and written communication
      High level of creativity and innovation
      Good planning and organisation skills
      Excellent analytical skills
      Good problem solving and analysis
      Excellent relationship building and networking
      Cost, project and risk management
      Social media skills and tactics

    Education & Qualification
      A Bachelor’s Degree in Business Administration/Marketing/Communications or related field
    Experience
      3 years’ experience in a marketing or branding role in a reputable financial institution or FMCG company.
      Understand various business Banking segments and Banking operations
      Understanding of product development and research
      Knowledge of social media management is required

    Marketing
      Plan, and execute marketing strategies and activities to establish and maintain brand presence in the market
      Develop effective product positioning in the market
      Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
      Brief and train sales personnel
      Launch and oversee advertising and media planning
      Develop and implement a social media marketing plan
      Delivering events on time, within budget, that meet (and hopefully exceed) expectations. Branding
      Coordinate activities of specialists involved in the brand positioning of the products
      Undertake package development strategies.
      Manage brand application and usage in a standardised manner across all communication points; Branded items, trade tools, Stationery, Print media, Outdoor advertising, TV and Radio
      Attend marketing meetings
      Organise Bank events

    Only shortlisted candidates will be contacted!

    Done at Kigali, on 31st December 2018
    Cherno Gaye
    Managing Director

Popular Jobs

  • imyanya 22 y’akazi- RWANDA EDUCATION BOARD
  • 9 job positions - Green Hills Academy
  • Imyanya 10 y’akazi muri REG
  • Project Coordinator - RCSP
  • 2 Paid Internship Positions at Easy and Possible Organization 2024