• Commercial Director

    Employer: Prime Insurance Limited
    Prime Insurance Limited is an insurance company, established in 1995 by Rwandan investors. See more
    Posted: 1 December 2017
    Viewed: 460 Times


    Prime Life Insurance Limited is an insurance company, established in 2011 by Rwandan investors, a licensed life insurance company authorized by the National Bank of Rwanda (BNR).

    The Company is seeking to recruit highly skilled, self-motivated and experienced persons to fill the following posts:



    Under the supervision of Chief Executive Officer, the Commercial Directorshall oversee the development and implementation of commercial strategies in accordance with company Strategic/Business plan, goals and objectives aimed ataccelerating growth.

    Job Title Commercial Director
    Supervisor Chief Executive Officer
    Duration Open ended
    Salary Competitive package based on qualification and experience
    Closing Date Friday, December 11th, 2017 (5:00PM, Kigali time)


    Develop and monitor the demand picture that drives the company 5 Year strategic plan
    Set the commercial strategy for Prime i.e. the customer proposition, revenue target and deployment of the key commercial levers to meet this objective: sales and distribution, marketing, network, pricing and revenue management,
    Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
    Develop a clear and constant awareness of customer needs and maintain a constant awareness of competitor activities
    Manage and motivate the commercial team (marketing, sales, customer service, franchises, brokers, agents etc.)
    Collaborate with and coordinate diverse teams Build and maintain profitable partnerships with key stakeholders
    Monitor performance of commercial activities using key metrics and prepare reports for senior management
    Assist in setting financial targets and budget development and monitoring



    Meeting revenue targets
    Brand awareness in line with the customer proposition
    Pricing Strategy
    Sales & Distribution Strategy
    Demand side of strategic plan
    Focus on revenue and profitability
    Key performance metrics:

    Gross and net revenue
    Value of sales per policy per channel
    Cost of sale
    Marginal contribution, policy profitability, distribution network contribution
    Required Skills:


    Strategic planning and analysis
    Contract negotiation and management
    Public speaking and presentation skills
    Ability to focus on detail and big picture
    Ability to work under Pressure
    Proficiency in record keeping and Data analysis

    Analytical thinking
    Business and report writing
    Able to deal with multiple objectives and sources of information

    Relationship building and persuasive skills
    Able to challenge and be challenged
    Ability to cross reference argument
    Team player
    Systematic worker
    Required Experience:


    Min. 5-10 years of relevant Insurance experience in the field of commercial, requiring at least one commercial planning role and experience in one of sales and marketing
    Leadership experience in Sales is desirable

    Bachelor or master degree in business administration, economics or marketing; Masters or professional course certificate is a plus
    Jobholder is a member of the following decision making bodies:

    Leadership Team
    Strategic planning
    Commercial Planning
    Product planning


    Only Qualified Candidates should submit their application letter, Curriculum Vitae (CV) with proven work Experience, Copy of academic documents, transcripts and a copy of National Identification to PRIME LIFE INSURANCE Ltd mail: hrmlife@prime.rw

    The deadline for submitting applications is on 08thDecember 2017 at 5pm local time. Applications should be addressed to the Chief Executive Officer of PRIME LIFE INSURANCE Ltd.

    Signed by:

    Chief Executive Officer

    Gregoire MINANI


Popular Jobs

  • 18 job vacancies - Green Hills
  • imyanya 22 y’akazi- RWANDA EDUCATION BOARD
  • 2 Job Vacancies - COGEBANQUE
  • 2 job positions - PHARMALAB
  • Imyanya 2 y’akazi - MIFOTRA